In this case, SPF is an acronym for “Sender Policy Framework” and not “Sun Protection Factor”, but much like forgetting the sunscreen on your day outside, not having proper email SPF will result in you getting “burned” as your emails are marked as spam by your recipient’s email servers. Recently several of our clients have had problems with email delivery caused by incorrect SPF records. It would be impossible for me to outline all the ways in which this may happen, but there is a common gotcha you might want to investigate. ![]() If your recipients keep finding your emails in their junk folder, it’s possibly worse than not having email service at all. It literally takes a handful of minutes (if you know what you are doing) to go from zero to email, but there are still plenty of gotchas that can render your new service less than perfect. ![]() Given how complicated it was to set up organizational email services in the previous decade, today’s self-service offerings from Microsoft and Google have significantly eased the process of setting up email for with an affordable, highly-reliable and relatively secure provider.
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